Zynga Poker
Zynga · Social Casino
95m+ downloads · 2.7m ratings
#1 card game on Google Play
Live on the Heroic stack
iGaming
The retention loops Social Casino perfected Inside your regulated brands
We build the player-facing layer for studios at the top of the market: progression, economy, tournaments, social systems and the data to tune them. Social Casino is where that stack gets tested hardest
No RNG. No wallet. No bonus issuance. Nothing we run needs game certification.
Live on the Heroic stack
Proof in Casino Games
Social Casino already proved these loops at scale
The titles below are live on the Heroic stack.
Game of Thrones Slots
Zynga · Social Casino
6.7m+ downloads · 244k ratings
Top-30 casino app on Google Play
Live on the Heroic stack
Animals & Coins
Playtika / InnPlay Labs · Casual Social
42m+ downloads · 1.4m ratings
4.9 stars, #7 in Adventure
Live on the Heroic stack
The same infrastructure at live-game scale
Ten years old. 30+ engineers across 9 countries, 24/7 coverage. SOC 2 Type II certified. Thousands of titles shipped on Nakama, our game server.
Exactly where we fit
What we bring
Player-facing mechanics: progression, missions, seasons, collections, clubs, leaderboards, tournaments, virtual economy and store (Nakama + Hiro)-
Social and identity: friends, groups, chat, matchmaking, presence
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Data, targeting and experimentation: real-time segments, feature flags, A/B tests, LiveOps scheduling (Satori)
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Deployment: your cloud and your region, or ours
What we deliberately do not touch
RNG, game maths or certified game logic-
RGS or game aggregation
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Player wallet, payments or PAM
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Bonus issuance and real-money value
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KYC, AML or licensing obligations
We sit outside the wagering path. Nothing we run requires game certification, and no real-money value is ever issued by our systems.
Architecture
How it plugs in
Event stream in. Reward instructions out. Your systems remain the only place real money moves. Your front end stays yours: web, mobile, or in-game, built on our SDKs and APIs. You own every pixel.
Your stack
PAM and wallet
- Bets, deposits, and sessions
- KYC and account state
- Suppression and holds applied first
Heroic
Nakama · Hiro · Satori
- Segments, flags, experiments, schedules
- Progression, economy, tournaments, social
- Reward instruction out, never the payout
Your stack
Bonus engine
- Free spins, bonus funds, cash
- Issued by you
- Settled in your wallet
Pseudonymised player IDs by default. We never need real identity, and raw engagement data streams back to your warehouse.
What your players get
The systems Social Casino uses to hold players, configured for your brands
Every mechanic ships as a configurable module, not a custom build. For the design thinking behind these loops, read our guide to retention loops.
Hiro
Progression and economy
- Missions, seasons, and collections
- Levels, unlockables, and achievements
- Virtual economy, store, and rewards
- Tournaments and tiered leaderboards
Explore Hiro
Nakama
Social and identity
- Friends, groups, and clubs
- Chat, presence, and notifications
- Matchmaking for head-to-head play
- Player profiles across brands
Explore Nakama
Satori
Targeting and LiveOps
- Real-time player segments
- Feature flags per market and brand
- A/B tests and experiments
- LiveOps calendar and schedules
Explore Satori
Why this is different from what you already run
A reason to come back that isn't a bonus
Your promo calendar resets every week and the player starts from zero again. We give them an account that grows instead: a level, a collection, a club, a season that carries from one visit to the next. It runs on the games you already have.
The gap: a bonus buys you one session. A player who has built something up has a reason to stay when a competitor offers a better welcome offer.
Runs in your cloud, in your jurisdiction
Nakama is self-hostable. Deploy into your own cloud account, in-region, under the licensing and data residency obligations you already carry, or let us run it on Heroic Cloud. It is open source, which is why your security team can audit it line by line and why there is no lock-in.
The gap: multi-tenant SaaS cannot follow you into a market that requires data to stay inside it.
One layer across Social Casino and real money
The same progression and economy systems power your Social Casino titles and your regulated brands. Build once, run everywhere in the portfolio, with jurisdiction-level control over what is switched on where.
The gap: most operators pay for two stacks and staff two teams to build the same retention loop twice.
What would have taken us three years to build with our own backend, Heroic allows us to build in one year.
Artur Grigorjan, Kwalee
Compliance Posture
Type II certified. Controls tested continuously.
10 yrs
Running game infrastructure at billions of events a day.
Not in the wagering path. No RNG, no RGS, no wallet. Nothing we run falls inside game certification scope.
Jurisdiction gating is a first-class feature. Satori flags enable or disable mechanics per market and per brand without a release, and every change is logged.
Auditable eligibility. Flag and experiment history shows exactly what any player was eligible for, and when, for any date you are asked about.
Suppression stays upstream. Self-exclusion, cooling-off and affordability holds are applied in your PAM before the event stream reaches us. Excluded players never enter our data.
Your data, exportable. Raw event and engagement data streams to your warehouse. Pseudonymised by default. We do not require player identity.
White glove onboarding
Dedicated delivery
What you get
- A named engineer embedded with your team through integration, not a support queue
- Executive sponsorship on the account, with direct access to our CTO and product leads
- Roadmap influence. Your iGaming requirements enter our backlog as first-class work
- Account commercials held for the term of the agreement
- A success metric agreed before kickoff, written down. We are measured against it
What we ask
- A real title with real volume. A sandbox teaches neither of us anything
- Access to your product, CRM and compliance teams, the third one especially
- A named counterpart who can make decisions inside a week
- Reference rights and one co-authored case study once results are in
First mechanic live inside 30 days.
Week 0: scope and success metric. Weeks 1 to 4: integration and first mechanic in production. Weeks 5 to 12: iterate on the data. From there, expand across brands.
FAQ
Do you replace our PAM, RGS, or bonus engine?
No. We sit outside the wagering path. PAM, wallet, payments, RGS, game aggregation, and bonus issuance stay yours. We ingest an event stream and return reward instructions. Your systems remain the only place real money moves.
Does this require game certification?
No. Nothing we run requires game certification. We do not provide RNG, game maths, certified game logic, or real-money value. Those stay in the systems you already certify.
How do responsible-gaming holds work?
Suppression stays upstream. Self-exclusion, cooling-off, and affordability holds are applied in your PAM before the event stream reaches us. Excluded players never enter a mechanic because they never enter our data.
Can we run the same layer on Social Casino and real-money brands?
Yes. The same progression and economy systems power Social Casino titles and regulated brands. Jurisdiction-level flags in Satori switch mechanics on or off per market and per brand without a release.
Can this deploy in our cloud and region?
Yes. Deploy into your own cloud account, in-region, under the licensing and data residency obligations you already carry, or run it on Heroic Cloud.
How fast is the first mechanic live?
The working pattern is a first mechanic in production inside 30 days. Week 0 locks scope and a success metric. Weeks 1 to 4 cover integration. Weeks 5 to 12 iterate on the data, then the layer expands across brands.
Enterprise metagame systems
See how studios ship economy, progression, and social systems without rebuilding them.
Walk through Hiro on Nakama: rewards, inventories, currencies, and event systems your team can configure and ship faster. Book a demo to see it in action.
- SOC 2 Type II certified
- Production-ready economy & progression modules
- Supporting $5B+ in games revenue
